Cart items

Close Your Eyes.

Be Present.
Drink Mindfully &
Love the Moment.

Pura Vida, Spanish for ‘Pure Life’

is a mindset and way of living popularized by Costa Ricans which encourages one to live their life in the present. Pura Vida embraces appreciation for nature, simplicity, and inner peace. Coffee plays an important role in Pura Vida lifestyle: though it awakens us in the morning and helps us be productive throughout the day, Pura Vidaers also use coffee as an opportunity to pause, take a break from their day-to-day hustle, and drink mindfully. Taking time out of our busy days to savor the aroma, taste and energy of the NuBrew moment has been proven to foster gratitude and enhance mental wellness -


is disrupting the coffee experience to be easy, affordable, and extremely tasty!  Full power every hour!